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Tim hortons brand font guidelines1/28/2024 ![]() ![]() And to that end, Tims has established a creative framework that allows it to better tell the stories behind its products and brand – and that brings all of its work together more cohesively. While some of that $80 million is going to digital efforts like its app, loyalty program and new drive-thru technology, advertising is also a big part of it. The plan also features a particular focus on its core Canadian market, after several years international expansion. While the QSR has experimented with adding buzzy offerings like espresso-based drinks and Beyond Meat burgers to the menu, it had found that consumers didn’t go to Tims for those things. In March, Restaurant Brands International announced that it would invest $80 million into Tim Hortons’ digital and advertising efforts in Canada in support of its “Back To Basics” plan.Īdopted prior to the pandemic, the plan is focusing on Tims’ “core offering” of coffee, donuts and sandwiches. ![]()
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